Instagram Fashion Influencers - UK Clothing Brand Launch

Brand Introduction

Mediakit UK is managing the influencer marketing campaign for a new sustainable fashion brand launching in the UK. The brand focuses on eco-friendly, ethically-produced clothing for young professionals aged 25-40.

Campaign Objectives

• Generate brand awareness before official launch

• Create authentic social proof through influencer endorsements

• Drive traffic to the new website

• Build initial follower base on brand's Instagram

• Create user-generated content for future marketing


What We Need

We're looking for fashion and lifestyle Instagram influencers to create authentic content featuring our client's clothing. This includes:

• 1-2 feed posts showcasing outfits

• Instagram Stories (3-5 frames) showing styling

• Honest, authentic captions (no scripted text)

• Brand tag and website link in bio


Ideal Influencer Profile

• Fashion, lifestyle, or sustainability niche

• Authentic engagement (2%+ engagement rate)

• UK-based or UK audience majority

• Aesthetic aligned with minimalist/sustainable style

• Active, consistent posting history


What We Provide

• Free clothing items to keep (worth £150-300)

• Payment for content creation

• Creative freedom for authentic content

• Potential for ongoing ambassador role


Campaign Timeline

Content needed by end of January 2025 for February launch.

- Fashion, lifestyle, or sustainability focus
- 10,000-100,000 followers (micro to mid-tier)
- 2%+ genuine engagement rate
- UK-based or 50%+ UK audience
- High-quality photography/content
- No fake followers or engagement pods
- Authentic, trustworthy voice
- Previous brand collaboration experience preferred