Instagram Fitness Influencers - Supplement Brand Campaign

Brand Overview

We're running influencer marketing for a premium UK sports nutrition brand. They produce high-quality protein powders, pre-workouts, and supplements used by serious gym-goers and athletes.

Campaign Goals

• Increase brand awareness in UK fitness community

• Generate authentic social proof

• Drive traffic and sales during January fitness peak

• Build long-term ambassador relationships


Content Requirements

• Feed posts showing product use in context

• Stories with workout/nutrition content

• Reels showing gym routines (optional bonus payment)

• Authentic caption in creator's voice

• Discount code for audience


Product Options

• Whey protein (various flavors)

• Pre-workout formulas

• Protein bars and snacks

• Recovery supplements


Ideal Influencer

• Fitness, gym, bodybuilding, or wellness niche

• Authentic fitness journey

• Regular workout/nutrition content

• UK-based for maximum relevance


Compensation

• Free products (choose from range)

• Content creation fee

• Commission on sales via code

• Potential for ongoing partnership

- Fitness, gym, bodybuilding, or health niche
- 5,000-150,000 followers
- 3%+ engagement rate
- UK-based with UK audience
- Genuine fitness journey/lifestyle
- High-quality fitness content
- Not already ambassador for competitor
- Consistent posting schedule