LinkedIn Influencers - B2B SaaS Thought Leadership

Campaign Context

Our B2B SaaS client wants to build brand awareness among business decision-makers on LinkedIn. We're looking for LinkedIn influencers and thought leaders to share perspectives and build credibility.

Target Audience

• CEOs and founders

• Sales and marketing leaders

• Operations managers

• Business consultants


Content Approach

We want authentic thought leadership, not obvious ads. Options include:

• Industry insight posts mentioning the tool

• Case study sharing

• Productivity tips featuring the platform

• Business efficiency discussions


Ideal LinkedIn Profile

• 10,000+ connections/followers

• Regular posting with high engagement

• Established credibility in business space

• UK or international business audience


Deliverables

• 2-3 LinkedIn posts over 4-week period

• Authentic voice and perspective

• Natural mention/integration of product

• Engagement with comments


Compensation

Competitive rates for established LinkedIn voices. Long-term partnership potential for ongoing thought leadership.

- Business, leadership, or industry thought leader
- 10,000+ LinkedIn followers/connections
- Consistent posting history
- High engagement on posts (likes, comments)
- UK or international business audience
- Credible professional background
- Not currently promoting competing products
- Willing to create authentic integrated content