Complete Advertiser Guide
The ultimate step-by-step guide for SEO agencies, link builders, and digital marketers. Learn how to buy quality guest posts and backlinks on Outreachist.
How It Works - Quick Overview
Table of Contents
1 Getting Started
Welcome to Outreachist! This platform connects you directly with website owners (publishers) who offer guest posting opportunities. Here's what you need to know before starting:
What is Outreachist?
Outreachist is a guest post and link building platform where:
- Publishers list their websites and create service offers (guest posts, link insertions, etc.)
- Advertisers (You) create projects, define tasks, and purchase services from publishers
- Secure transactions are handled through our escrow system
Key Features for Advertisers
Organize campaigns with projects and track progress with tasks
Find websites by DA, DR, traffic, niche, and more
Escrow protection for every transaction
2 Creating Your Account
2.1 Registration Process
Quick Registration Steps:
- Go to outreachist.com/register
- Select "Advertiser" as your account type
- Enter your email address
- Create a strong password (min 8 characters)
- Accept Terms of Service
- Click "Create Account"
- Verify your email by clicking the link sent to your inbox
Create Your Account
Join Outreachist and start building quality backlinks
Use your company email for business accounts. This helps build trust with publishers and makes invoicing easier.
3 Setting Up Your Profile
A complete profile helps publishers trust you and respond faster to your orders.
3.1 Profile Settings
Complete Your Profile:
- Go to Settings → Profile
- Upload a professional profile photo or company logo
- Enter your full name or company name
- Add your company website (optional but recommended)
- Write a short bio about your business
- Set your timezone for accurate delivery times
- Click "Save Changes"
3.2 Notification Preferences
Configure how you want to receive updates:
- Email Notifications: Order updates, messages, delivery alerts
- Browser Notifications: Real-time alerts when online
Keep your email notifications enabled to never miss important order updates or publisher messages.
4 Adding Funds to Your Account
Before placing orders, you need to add funds to your Outreachist wallet. This ensures secure transactions through our escrow system.
4.1 Payment Methods
Visa, Mastercard, Amex via Stripe
Fast and secure PayPal payments
Bitcoin, USDT, and more
4.2 How to Add Funds
Add Funds Steps:
- Navigate to Wallet from your dashboard
- Click "Add Funds" button
- Enter the amount you want to deposit
- Select your preferred payment method
- Complete the payment process
- Funds will be credited instantly (card) or within 24 hours (crypto)
When you place an order, funds are held in escrow. They're only released to the publisher after you approve the delivery. This protects you from non-delivery or poor quality work.
5 Creating Your First Project
Projects help you organize your link building campaigns. Each project can contain multiple tasks and track your progress.
5.1 Why Use Projects?
- Organize backlinks by client, website, or campaign
- Track spending and progress in one place
- Create tasks with specific requirements
- Easily find providers for your tasks
5.2 Create a New Project
Create Project Steps:
- Go to My Projects from dashboard sidebar
- Click "Create New Project"
- Enter project name (e.g., "Client XYZ SEO Campaign")
- Add your target website URL
- Write a description (optional)
- Set a monthly budget (optional)
- Choose a project color for easy identification
- Click "Create Project"
Create New Project
Organize your link building campaigns
6 Creating Tasks in Projects
Tasks define what kind of backlinks you're looking for. Publishers can see your tasks and submit offers, or you can use tasks to find matching providers.
6.1 What is a Task?
A task is a specific link building requirement within your project. For example:
- "Need a guest post on DA 50+ tech blog"
- "Looking for link insertion on finance websites"
- "Want 5 guest posts in health niche, DA 30-50"
6.2 Create a New Task
Create Task Steps:
- Open your project from My Projects
- Go to the "Tasks" tab
- Click "Create New Task"
- Enter a descriptive task title
- Set your requirements:
- Service type (Guest Post, Link Insertion, etc.)
- Minimum DA/DR requirements
- Preferred niches/categories
- Budget range per link
- Quantity needed
- Add any special instructions
- Click "Create Task"
Be specific in your task requirements. The more detailed your task, the better matches you'll find with the "Find a Provider" feature.
7 Finding Providers
There are three main ways to find providers and purchase guest posts on Outreachist:
7.1 Using "Find a Provider" from Tasks
This is the recommended method when you have specific requirements:
Find a Provider Steps:
- Go to My Tasks from dashboard
- Find the task you want to fulfill
- Click the "Find a Provider" button
- The system will show matching offers based on your task requirements
- Review the offers, compare metrics and prices
- Click on an offer to see full details
- Click "Order Now" to place your order
When you use "Find a Provider", the system automatically filters offers based on your task requirements - niche, DA/DR range, price range, and service type. This saves you time searching manually.
8 Using "All Websites"
The All Websites page shows you every website registered by publishers on Outreachist, complete with SEO metrics.
8.1 Accessing All Websites
Browse Websites:
- Click "All Websites" from the main menu or dashboard
- Browse the list of available websites
- Use filters to narrow down by:
- Domain Authority (DA)
- Domain Rating (DR)
- Monthly Traffic
- Category/Niche
- Language
- Country
- Click on a website to see its offers
- Select an offer and place your order
8.2 Website Metrics Explained
- DA (Domain Authority): Moz metric (0-100) predicting ranking potential
- DR (Domain Rating): Ahrefs metric (0-100) measuring backlink profile strength
- Traffic: Estimated monthly organic visitors
- Spam Score: Likelihood of site being penalized (lower is better)
- Backlinks: Number of referring domains
9 Using "All Offers"
The All Offers page displays all available services from publishers, including guest posts, link insertions, homepage links, and more.
9.1 Browsing Offers
Browse Offers:
- Click "All Offers" from the main menu or dashboard
- Browse available offers from all publishers
- Filter by:
- Service Type (Guest Post, Link Insertion, etc.)
- Price Range
- DA/DR Range
- Category/Niche
- Delivery Time
- Sort by price, DA, DR, or traffic
- Click on an offer to view details
- Place your order directly
9.2 Offer Types
New article with your backlink published on the site
Your link added to an existing article (niche edit)
Link placed on the homepage for maximum authority
10 How to Buy a Guest Post
Once you've found an offer you like, here's how to complete your purchase:
10.1 Review the Offer
Before ordering, carefully review:
- Website Metrics: DA, DR, Traffic, Spam Score
- Price: What's included in the base price
- What's Included: Number of links, content writing, word count
- Delivery Time: How long until completion
- Requirements: Content guidelines, restricted niches
- Publisher Profile: Ratings, reviews, response time
What's Included
10.2 Place Your Order
Ordering Steps:
- Click "Order Now" on the offer page
- Select the project and task to associate the order with
- Enter your target URL (the page you want linked)
- Enter your preferred anchor text
- Add any special instructions for the publisher
- Review the order summary
- Click "Confirm Order"
- Funds will be held in escrow until delivery
Make sure you have sufficient funds in your wallet before placing an order. If you don't have enough balance, you'll be prompted to add funds.
11 Advanced Search & Filters
Use our powerful filtering system to find exactly what you need:
11.1 Available Filters
SEO Metrics
- Domain Authority (DA) range
- Domain Rating (DR) range
- Monthly traffic minimum
- Spam score maximum
Content & Niche
- Category/Niche selection
- Language preference
- Country targeting
- Content type requirements
Pricing & Delivery
- Price range (min-max)
- Delivery time
- Service type
- Link type (dofollow/nofollow)
11.2 Sorting Options
- Price: Low to high / High to low
- DA: Highest first
- DR: Highest first
- Traffic: Most traffic first
- Newest: Recently added offers
12 Bulk Ordering
Need multiple guest posts? Use bulk ordering for efficiency:
12.1 How Bulk Ordering Works
- Add multiple offers to your cart
- Review all selections before checkout
- Place a single order for multiple guest posts
- Track all orders from one dashboard
Contact publishers directly for custom bulk pricing on large orders. Many offer discounts for 5+ guest posts.
13 Managing Your Orders
13.1 Order Statuses
- Pending: Order placed, waiting for publisher to accept
- In Progress: Publisher is working on your order
- Delivered: Publisher has submitted the deliverable
- Revision: You've requested changes
- Completed: You've approved the delivery
- Cancelled: Order was cancelled
13.2 Tracking Orders
Track Your Orders:
- Go to "My Orders" from dashboard
- View all orders with their current status
- Filter by status, date, or project
- Click on any order for full details
- Send messages to the publisher if needed
14 Publisher Communication
Effective communication ensures smooth order completion:
14.1 Messaging Publishers
- Use the order page message system for all order-related communication
- Be clear and specific in your requirements
- Respond promptly to publisher questions
- Keep all communication within the platform for your protection
Never share payment information or conduct transactions outside of Outreachist. This protects both you and the publisher.
15 Reviewing Deliveries
15.1 What to Check
When you receive a delivery, verify:
- Link Placement: Is your link correctly placed?
- Anchor Text: Is the anchor text as requested?
- Link Type: Is it dofollow as promised?
- Content Quality: Is the article well-written and relevant?
- URL: Is the published URL legitimate?
15.2 Approve or Request Revision
- Approve: If everything is correct, click "Approve Delivery" to release payment
- Request Revision: If something needs to be fixed, describe the issue and request changes
- Dispute: If there's a serious problem, open a support ticket
Orders are automatically approved after 14 days if you don't respond. Make sure to review deliveries promptly.
16 Pro Tips & Best Practices
Link Building Best Practices
- Diversify anchor texts: Use a mix of branded, exact match, and natural anchors
- Quality over quantity: One DA 60 link often beats five DA 20 links
- Relevance matters: Links from relevant niches carry more weight
- Check for indexing: Verify the page is indexed by Google
- Build gradually: Avoid sudden spikes in backlink acquisition
Platform Tips
- Use projects: Organize campaigns for better tracking
- Create specific tasks: Better task details = better provider matches
- Use "Find a Provider": Let the system match offers to your task requirements
- Check publisher reviews: Past performance indicates future results
- Communicate clearly: Clear instructions prevent revisions
Common Mistakes to Avoid
- Don't ignore spam score: High spam score sites can hurt your SEO
- Don't over-optimize anchors: Google penalizes unnatural anchor patterns
- Don't skip profile setup: Complete profiles build publisher trust
- Don't communicate off-platform: Lose your buyer protection
- Don't delay reviews: Auto-approval may release funds for unsatisfactory work
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