Cost Per Mille (CPM)
Calculate the cost per 1,000 impressions
Formula
CPM = (Total Cost / Total Impressions) × 1,000
Budget = (CPM × Impressions) / 1,000
Metric Guide
CPM
Cost per 1,000 impressions. Good for brand awareness campaigns.
CPC
Cost per click. Ideal for driving traffic to your site.
CPA
Cost per acquisition. Best for measuring conversion efficiency.
CTR
Click-through rate. Measures ad relevance and appeal.
CVR
Conversion rate. Indicates landing page and offer effectiveness.
Industry Benchmarks
Google Ads CPC
$1-$2
Facebook Ads CPC
$0.50-$2
LinkedIn Ads CPC
$5-$6
Google Display CPM
$2-$10
Facebook CPM
$5-$12
Benchmarks vary by industry, location, and competition
Optimization Tips
- Lower CPC often indicates better targeting
- Higher CTR means more engaging ad creative
- Focus on CPA for ROI-driven campaigns
- Test different ad formats and platforms
- Optimize landing pages to improve CVR
Calculate ROI
To determine if your ad spend is profitable, calculate your return on investment.
ROI = ((Revenue - Cost) / Cost) × 100%