Content ROI Calculator
Calculate the return on investment for your content marketing efforts
Content Investment
Writing, design, video production, etc.
Ads, influencer outreach, email campaigns
Performance Metrics
Average monthly visitors from this content
Equivalent cost per visit if paid advertising
Percentage of visitors who convert
Average value per sale/lead
How many months the content will drive traffic
Results
Total Investment
$0.00
Lifetime Traffic Value
$0.00
0 total visits over 0 months
Lifetime Conversions
0
0 conversions per month
Lifetime Revenue
$0.00
$0.00 per month
Return on Investment
0%
$0.00 profit
Monthly ROI Breakdown
| Month | Traffic | Revenue | Cumulative ROI |
|---|---|---|---|
| Click "Calculate ROI" to see monthly breakdown | |||
Understanding Content ROI
What is Content ROI?
Content ROI measures the return on investment from your content marketing efforts. It compares the revenue generated by your content against the costs of creating and promoting it.
Key Metrics
- Total Investment: Creation + Promotion costs
- Traffic Value: Organic traffic × cost per visit
- Revenue: Conversions × average value
- ROI %: (Revenue - Investment) / Investment × 100
Improving ROI
- Increase content lifespan with evergreen topics
- Optimize for higher conversion rates
- Reduce production costs without sacrificing quality
- Focus on high-value traffic sources
Benchmarks
- Good ROI: 200-300% (2-3x return)
- Excellent ROI: 500%+ (5x+ return)
- Content typically pays off over 12-24 months
- SEO content often has higher long-term ROI