Build Your UTM URL
The full website URL (landing page)
Identify the advertiser, site, publication, etc.
Marketing medium: cpc, banner, email
Product, promo code, or slogan
Identify the paid keywords
Use to differentiate ads or links
Generated UTM URL
Enter required fields to generate URL...
UTM Parameters Breakdown
Base URL
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Source (utm_source)
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Medium (utm_medium)
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Campaign (utm_campaign)
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Term (utm_term)
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Content (utm_content)
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UTM Best Practices
- Use lowercase letters consistently
- Use underscores (_) instead of spaces
- Be consistent with your naming conventions
- Keep parameters short but descriptive
- UTM parameters are case-sensitive in Google Analytics
Common Use Cases
Email Campaign
source: newsletter, medium: email
Social Media Post
source: facebook, medium: social
Google Ads
source: google, medium: cpc
Banner Ad
source: website_name, medium: banner